We have received a number of requests from Shopify Merchants using Customer Tagger asking if there was a simple way to push customer tags through to the corresponding customer record in MailChimp.
The short answer to this is yes and it can be achieved by using a popular 3rd Party Shopify App called ShopsSync.
In this article, we will explain how you can use ShopsSync to apply and remove tags from MailChimp customer records when a matching workflow in Customer Tagger is triggered.
If you are currently using another solution for syncing your store data with MailChimp, then please discuss using ShopSync with their support team first.
You may need to turn off other MailChimp syncing tools and use ShopSync exclusively the solution discussed in this article to work.
Mapping the Tags
Once you have installed both Customer Tagger and ShopSync and have set-up your workflows in Customer Tagger, you will have a list of tags that you wish to be pushed through to your MailChimp contacts.
To do this, you will need to visit the ShopSync app and navigate to the Shopify Customer Tag Mapper section.
Within this section, enter the Tag names that correspond to the workflows that you have set-up in the Customer Tagger app. So, for example, if you have the following workflow to tag Customers with UK_Customer in Customer Tagger:
and you wanted any matching customer to have the UK_Customer tag pushed through to their MailChimp record, you would add the following mapping to ShopSync:
Add as many tag mappings as you require.
The next time a mapped tag is applied to a Shopify Customer record, ShopSync will add that tag to the corresponding contact in MailChimp.
Removing customer tags from Mailchimp
If you have set-up tag removals as part of your workflow in the Customer Tagger app, e.g. to remove a tag after 1 month so that access to a subscription service is no longer available, then this too is handled by ShopSync.
When a tag is removed from the customer record in Shopify (either via a scheduled tag removal or just manually removed), if it is one of the mapped tags you have set-up in the ShopSync app, then that tag will be removed from the corresponding contact in Mailchimp.
ShopSync and Customer Tagger backdating
If you'd like to start building your customer segments in MailChimp from past customer behaviour in your Shopify Store, then running a backdate of your workflows in Customer Tagger will also trigger the ShopSync mapped tags when tags get applied to the customer in Shopify.
It may take a minute or two to update, but it will sync all records that contain the mapped tags.
A perfect relationship for maintaining customer segments
ShopSync and Customer Tagger work perfectly side-by-side for Merchants wishing to use the power of criteria based tagging to maintain customer segments in their MailChimp account.
Need any help?
If you have any questions about the content of this article or any other Customer Tagger related question, then please do just get in touch.